George is best known for his role as a dealer on Channel 4’s The Greatest Auction, where he bought and sold some of the rarest and most unusual objects ever featured on television. He has also appeared on Country House Auction (More4), travelling to Ireland to source traditional antiques and collectables with strong Irish provenance. In addition, George has featured on programmes including Celebrity Gogglebox, further establishing his profile as a respected television personality and trusted voice within the antiques and collectables industry.